Mr. Diazo Ito is Chairman, Panasonic India, and Regional Head for the India, South Asia, Middle East and Africa (ISAMEA) for Panasonic Corporation. In his current role, he is responsible for driving business growth and innovation for Panasonic in the ISAMEA region.
With close to three decades of experience, Mr. Ito is a proven leader who has successfully translated business strategies into sustainable ventures. His leadership style is underpinned by a transformative strategic vision and an innovative, localized consumer-centric business approach.
Prior to his current role, Mr. Ito was the President for Panasonic India, a post he held since 2008. In this role, he was responsible for spearheading the company’s operations in India and ensuring its emergence as a key strategic market for Panasonic globally.
Under his leadership, Panasonic India has driven a plethora of business and social initiatives that have helped the company establish a strong connect with Indian consumers and position itself as an established household brand. Mr. Ito has been central in driving Panasonic’s changing perspective towards the Indian market, especially given the company’s robust margin in the country. Also central to this successful transition has been Mr. Ito’s support of an India-centric manufacturing approach for the company, driven by the momentum generated from the Indian government’s Make-in-India initiative.
Mr. Ito has had a long, successful tenure at Panasonic, spanning multiple roles over the past three decades. Prior to joining Panasonic India in 2008, he served as the Head of Panasonic Thailand, where he led a consortium of 23 Panasonic group companies spanning manufacturing, sales and research functions. Prior to this, he had a thirteen year stint in the sales and marketing functions at Panasonic, across the United Kingdom and the Asia and Oceania regions.
Mr. Ito has been the recipient of numerous awards, that recognize his performance and business acumen. Most recently, he was awarded the “Super Boss Award in Consumer Durables Industry: 2013” and the "Boss of the Year Leadership Award: 2013" by the Chief Marketing Officer Council, Asia (CMO) in Singapore. He was also named “Asia's Most Promising Leader: 2012-2013” by the World Consultant & Research Corporation (WCRC) in Dubai and the "Man of Electronics: 2012" by the Consumer Electronic and Appliances Manufacturers’ Association (CEAMA) in India.
In addition to his busy schedule, Mr. Ito takes a keen interest in Panasonic’s staff communication efforts, never missing an opportunity to actively participate in internal engagement initiatives, promote local talent and support opportunities for citizenship and sustainability across the organization. He also has a keen interest in golf and makes a concerted effort to hone his golfing skills.