Panasonic eyes 10% market share in Eastern India during Durga Puja in 2016

PRESS RELEASE / 20th Sep 2016
Panasonic eyes 10% market share in Eastern India during Durga Puja in 2016

Kolkata: To add to the festivities of the season, Panasonic India Pvt. Ltd today announced its business plans for Durga Puja in the Kolkata market. The company expects increase in market share by 10% in the eastern region during Durga Puja. As a part of its marketing strategy, Panasonic will be investing Rs. 85 crore towards festive ATL and BTL activities across India. Staring from September ’16 to November’16 the company has introduced exciting promotional offers for its customers across all product categories including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves.

In addition, Panasonic is offering its consumers ‘Assured 2 Win’ offer which assures the customers to win 2 assured gifts on all Home appliances. The promotional offers will be valid from 20th September to 16th November, 2016 across all authorized Panasonic outlets and stores in Kolkata. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products. Moreover, the company will offer interest-free credit and attractive EMI schemes for its customers.

Speaking at the event, Mr. Manish Sharma, President and CEO, Panasonic India said, “Durga Puja being the most anticipated and celebrated festival in Kolkata serves as a perfect platform for Panasonic to establish strong customer connect and be part of the festive celebrations. We are ensuring that our esteemed customers get maximum advantage during the festive season, through our exciting promotional and attractive assured gifts offer.”

Highlighting the Durga Puja offers in Kolkata market, Mr. Debsankar Basu, Regional Manager, East, said, “At Panasonic, we aim to provide products and services that offer more value to our customers. Adding greater joy to the Durga Puja celebrations in Kolkata, this year Panasonic brings in assured gifts offer, extended warranties, attractive financial offers which will be available on all product categories. To make it more exciting for our customers we have introduced ‘Assured 2 Win- Gift offer’, on all Home appliances, which includes Holiday Voucher of 3Days/2nights, Swarovski Jewellery worth Rs.4500/- etc. With this year’s Durga Puja offers, we wanted to ensure that our customer’s joy lasts long.”

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