Kochi: To add to the festivities of the season, Panasonic India Pvt. Ltd today announced its business plans for Onam in the Kerala market. The company expects Rs. 200 crore sales from August – Sept 16, targeting a growth of 70% growth over corresponding period last year. The company has introduced exciting promotional offers for its customers across all product categories including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves. As a part of its marketing strategy, Panasonic will be investing Rs. 25 crore towards ATL and BTL activities.
In addition, the company will expand its reach in Kerala market with increase in Panasonic brand outlets. The promotional offers will be valid from 1st August to 15th September, 2016 across all authorized Panasonic outlets and stores in Kerala. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products. The company also offers interest-free credit and attractive EMI schemes for its customers.
Speaking at the event, Mr. Manish Sharma, President and CEO, Panasonic India said, “Kerala is one of the key regions for our growth and we are confident of boosting our festive season sales in the region. We would like to thank the people of Kerala for their continuous support to Panasonic throughout the year. Onam is a time for us to show appreciation and provide the opportunity to offer the valued consumers a host of benefits.” Highlighting the Onam offers in Kerala market, Mr. Robby Joseph Devasia, Branch Manager, Kochi, said, “At Panasonic, we aim to provide products and services that offer more value to our customers.
Adding greater joy to the Onam celebrations in Kerala, this year Panasonic brings in extended warranties, attractive financial offers and gifts which will be available on all product categories. We have also introduced “Power of 3”, an after sales initiative for our customers in Kerala. With this year’s Onam offers, we wanted to ensure that our customer’s joy lasts long.” “Based on our attractive promotional offers for Onam, we are looking at notching up sales of Rs. 200 crore during the festival period. The company is supporting its promotion offers with aggressive advertising as well as below the line activities.” he added.